Start-ups & Entrepreneurs

Health Innovation Campus: ideal breeding ground for start-ups

The Brainport region is the ideal environment for start-ups because of the collaborative culture (multi-helix), the presence of a metropolitan infrastructure and the presence of an (international) community focused on high-tech and innovation.

The campus is located near top Clinical Hospital Máxima Medical Centre, and in the middle of great innovation hotspots such as the High Tech Campus, Strijp S and the TU/e. In recent years, Brainport has (internationally) profiled itself in a big way when it comes to excellent conditions and outstanding regional policies for innovative entrepreneurship.

Run your business close to the care practice of top Clinical Hospital Máxima Medical Centre.

At present the following healthcare-related start-ups, organisations and companies are active on the campus (in alphabetical order):

Bambi Medical

Bambi Medical is currently developing the Bambi-Belt. The Bambi-Belt is an alternative to the conventional method for monitoring (respiratory status, heart rate and ECG) premature babies. This solution offers the advantage that the adhesive electrodes that cause pain and stress are no longer needed. The second benefit is that the system is wireless, which makes it much easier to pick up the baby from the incubator, and thus enables the parents to 'kangaroo' more often. Finally, the Bambi-Belt looks less clinical, so parents are less likely to be put off. The Bambi-Belt will reduce the pain and stress in premature babies (and their parents) and allow babies to spend more time with their parents.

The concept of the Bambi-Belt was created by Sidarto Bambang Oetomo, a neonatologist at Máxima Medical Centre and a Professor of Industrial Design at the TU/e. At the beginning of 2016, Sidarto's son Fabio decided to set up a company together with his father to develop his invention further and bring it into the market.

Contact details:

Fabio Bambang Oetomo


Infor-Med informs patients and their relatives about treatments in the hospital. We use 360 degree virtual reality shots (360° VR). 360° VR gives patients the experience of being present at a treatment, and is the most effective and realistic way of providing information. Because patients have already ‘experienced’ the procedure in virtual reality, they are less anxious and much better informed. This innovation enables the procedure to move faster, more efficiently and in a safer environment.

Infor-Med is a spin-off of MMC, developed by doctor/innovator Stefan van Rooijen, in collaboration with fellow surgeon Gerrit Slooter, the Reshape Innovation Centre of Radboud UMC, Máxima Medical Centre, Health Innovation Campus, Science Foundation MedVR and Brainport Development. This unique collaboration provides a solid basis and ensures a successful final implementation of valuable innovations in healthcare.

Nemo Healthcare

Nemo Healthcare develops innovative technology for pregnancy monitoring in a hospital environment. The PUREtrace ™ technology by Nemo Healthcare uses the most direct measure of uterine activity (the electrical activity of the uterine muscle) for fetal monitoring, both before and during childbirth. Nemo is currently working on a new application of this technology. It will soon be possible to register the vital heart activity of both the mother and the unborn child, in addition to the uterine activity.

Nemo Healthcare is a spin-off company resulting from the collaboration of the Technical University Eindhoven and Máxima Medical Centre. The further development of the PUREtrace ™ technology underlines the importance of cooperation between university, hospital and business in application-oriented research.


Within the Innovation Flagship Healthcare research programme (a collaboration between Philips, Eindhoven University of technology, Máxima Medical Centre (MMC) and a number of other hospitals), a regional and very innovative ecosystem has been created. In this context, there are several ongoing projects within MMC, focusing on improving the quality of perinatal care for both mother and child. An important focus area here is the NICU (neonatal intensive care unit), where we are working on new solutions for patient-friendly monitoring and decision support in the clinic.

Health Innovation Campus has created a workplace to speed up research and developments related to the NICU, the NICU Living Lab. In this lab, innovative neonatal measuring technologies are being developed and new NICU-concepts and solutions assessed, in close collaboration with the clinical experts of MMC.


Being at home while you are in the hospital, who would not want that? VisitU makes it possible! Through virtual reality we bring patients into live contact with family and friends. In this way, you will feel at ease and your recovery will benefit. If you want to know if your hospital has already joined in, visit our website.

VisitU is a spin-off of MMC, developed by doctor/innovator Stefan van Rooijen in collaboration with fellow surgeon Gerrit Slooter, the Reshape Innovation Centre of Radboud UMC, Máxima Medical Centre, Health Innovation Campus, Science Foundation MedVR and Brainport Development. This unique collaboration provides a solid basis and ensures a successful final implementation of valuable innovations in healthcare.


This is the first digital hospital offering CASH2HEALTH Services for more empowered families across emerging countries.

The MEDx eHealth Centre is a global IT SAAS (Software As A Service) solution, focusing on different levels of care, from self-care management to primary care, secondary care and tertiary care management. The MEDx eHealth Centre is best described as a digital hospital - the first of its kind: an end-to-end, one-stop-shop covering a wide variety of healthcare services. These services are complementary to traditional healthcare services, allowing for even better outcomes.

To illustrate the benefits of such a system, think of a medical professional in Africa in need of validating test results for an illness never encountered before. If such a professional had the opportunity of getting a second opinion from a peer in a neighbouring or overseas country, he would be able to do more in less time, and also enable other institutions to do more with less resources. Ultimately, the patient would benefit from cross validated results.

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The company HRH Diabetes Games is developing SugarVita. SugarVita is a game designed to educate people with type 2 diabetes mellitus. The purpose of this game is to promote a healthy lifestyle for diabetes patients. As a result, the quality of diabetes regulation and of life will be positively influenced.

SugarVita gives the players insight into the influence of nutrition, exercise, stress and medication on blood sugar. The uniqueness of the diabetes game is that it is attached to a scientific simulator. This simulator can predict each patient's blood sugar levels after various kinds of food, beverages, exercise, stress and medication taken. As the simulator is patient-specific, the game shows (for most patients) a realistic picture of reality.

Professor Doctor Harm Haak is the founder of HRH Diabetes Games and the product SugarVita.

Harm is working as an Internist at the Máxima Medical Centre. He is working on the development of SugarVita in close cooperation with the TU Eindhoven and game developer Ranj Serious Games.

Acknowledge Health Innovation

Acknowledge Health Innovation is convinced that the quality of care is enhanced by creating and embedding meaningful technological innovations. Cooperation between patient, (informal) caregivers, healthcare providers and institutions is essential. Successful healthcare innovation arises from connecting the worlds of care and technology. We lead the way, offer help with management and organisation of innovation. We realise innovation as a service. We like to work together with industry leaders in technology and passionate experts.

Acknowledge Health Innovation is a joint initiative of Acknowledge, a full service ICT service provider/system integrator from Waalre, and Nicolette Verduin, preventive health care physician, with vast experience in program management and care computerisation.

Would you like to know more about Acknowledge Health Innovation? Click on this link


Designer Naomi Jansen reflects on how we deal with food in relation to our health. She feels that it is important to share knowledge about what food can mean to our health, and make it accessible to all.

As a designer, Naomi Jansen has created a bridge between the food industry and health sciences. "I believe that creativity connects and contributes to new awareness." She wants to inspire people to consciously think about what food can do for our health. By developing new concepts and products she makes this knowledge comprehensible and accessible to all. This is achieved by new connections and cross-fertilisation between different sectors. Together we think about the food of our future and make innovations possible.

Chocobombes are chocolates filled with a healthy message, especially for pregnant women. The fillings are composed with care and tailored to the nutrients that are important during pregnancy.

Chocobombes is developed in collaboration with the Gynecologists of the Woman Mother Child Centre and the Department of Dietetics of the Máxima Medical Centre. The fact that food plays an important role in the period around pregnancy led Naomi Jansen to design a product that motivates pregnant women to deal with their daily diet in a healthy way. Chocobombes contributes to creating awareness of the importance of a healthy diet during pregnancy.
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Usono is a high-potential medtech start-up whose mission is to alleviate, improve and refresh the use of echography for the medical professional. The first product, the ProbeFix, is a smart echography tool: a modular holder which creates dynamic and lasting results. It is being tested in the cardiology and intensive care departments within Máxima Medical Centre and 7 other hospitals in the Netherlands and Belgium. The ProbeFix can save time, reduce RSI complaints, improve monitoring and even monitor in new innovative ways. In addition to hospitals, there are also opportunities in the sports world. For example, ProbeFix could be used for monitoring the load and load tolerance of the hamstring (injury).

Usono was founded by 3 alumni of the TU Eindhoven: Benjamin Tchang, Victor Donker, and Jori Verbeek. This young start-up participated in the prestigious accelerator program HighTechXL in 2016. Usono is located not only on the Health Innovation Campus, but also on the High Tech Campus. The combination of this industrial environment and the medical environment of the MMC is perfect for further growth.

Choice for Women

20% of all children on Earth are unplanned and unwanted - the worst possible start in life. The mothers of these children have difficulty in providing a future for themselves and for these children. A contraceptive that enables women to take control, without side effects (hormones), and which cannot be forgotten, is badly needed. Choice is working on this form of birth control, through the development of an implant for the Fallopian tubes, with which women can either be fertile or infertile as they themselves see fit. This is done by implanting tiny valves, which can be opened or closed from outside the body, into the Fallopian tubes. These implants are installed by using a procedure similar to inserting an IUD, after which the woman obtains lifelong control of the wish to have children.

Choice collaborates with the Eindhoven University of Technology (technical) and Máxima Medical Centre (medical). Together with the MMC, tests are done to investigate how women respond to this implant. The intention is that this device will be on the market within a few years, for all women, all over the world.


Z3DLabs is your personal lab to manufacture medical additives. Thanks to highly advanced software and printing materials,

surgeons and biomedical researchers can print medical bone implants that are biocompatible, mechanically stable and aesthetically excellent

Bone is the second tissue that is being transplanted every year. For engineering bone implants, ceramics are commonly used, due to their high stiffness and strength.

However, the current medical treatments used for bone healing come along with several shortcomings. First of all, the gold standard autografts are short in supply and cause pain to the donor site, while allografts or xenografts may cause disease transmission and thus immune rejection.

Second, traditional fabrication methods cannot provide a ceramic implant with adequate mechanical properties for bone healing applications, nor an architecture customizable for every patients bone defect. Third, surgeons often have to adjust a graft before or even during a surgical operation, which is highly inefficient and causing unnecessary risk.

To overcome all these challenges, engineered implants have gained importance the last decades. With the help of advanced software and materials, additive manufacturing is expected to revolutionize personalized health care by printing customized, mechanically stable, safer and aesthetically excellent implants. With Z3DLabs, we are one step ahead of this revolution.

Many patients face the same questions and uncertainties. There is often unreliable information on the internet, and it is often difficult to find the right information. Ereva has developed a safe and anonymous link between the hospital system and a personal information page specific to the patient. On this website, participants can compare the most asked questions by scoring lists with patients with exactly the same condition in the past. Using these scorecards, participants via will automatically receive additional information or exercises if needed. Often Ereva will provide reassurance because patients find that the complaints they experience are completely normal and belong to the disease process. Ereva hopes to ensure less patient insecurity, making recovery more prosperous.

Corporate Health

CorporateHealth International provides IT-enabled health services that can scale. The first service offering targets Video Capsule Endoscopy: A procedure that uses a vitamin-sized capsule camera to investigate the lower gastrointestinal tract to replace invasive procedures like colonoscopies for initial diagnosis and surveillance. What typically is a labor intensive procedure where a doctor might have to spend up to 2 hours to analyse a video is delivered by CorporateHealth as a highly-productive, top quality, outsourced service.

By leveraging digital health IT and supply chain management solutions, CorporateHealth’ telemedical video capsule endoscopy can scale from individual practice level to whole nation screening programs. This results in lower costs, less risk for patients, and shorter waiting lists. The medical experts can then spend more time on patients and focus on challenging interventions.

CorporateHealth International was founded 2014 in Odense, Denmark, has their diagnostic team in Hamburg, Germany, and operates in various different European countries. In close collaboration with MMC a tailored solution for the Eindhoven Region, Brabant and eventually all of The Netherlands is being created to bring more innovative health technology into gastrointestinal disease management.

Dutch contact:

Nana Visits

Nana Visits is the easiest way to stay in touch with toddlers, when you’re far away.
“I wish I could spend more time with my grandchildren"
“When I video call with my grandson, he runs away after 30 seconds.”

These are some of the insights that convinced Helena Plasschaert to develop the app Nana Visits. With the iPad app you can play games over video chat with small children. “My two year old daughter now plays over 30 minutes with her grandmother who lives far away.” says Helena Plasschaert. “ It is fun to see my mother interacting with her and teaching her new words.”

Nana Visits is collaborating with MMC to investigate if the app can help small children that have to stay in the hospital. They can 'escape' for a moment from the hospital environment and play a game together with their family. That can be their brother, or grandfather or another close family member.

Black Box

Simulation in healthcare is well common for decades. The innovation of Black Box takes simulation to a higher level. With the use of augmented reality there will be a virtual layer over the normally unchangeable look of the simulated patient and its real-life environment. The colour, mimic and sound of the patient will change accordingly to the situation. The experience of the user will be more realistic than ever, interaction will have an important role from the beginning to the end. The user is now able to see what’s happening, with this innovation there will finally be the opportunity to practice their ‘clinical eye’.